ABOUT US
Fiercely Independent. Strategically Built.
The foundation behind the nation’s largest independent media partner.
WHO WE ARE
The Power ofIndependence
At Gen Media Partners, we believe that growth begins with relationships.
We are the nation’s largest independent media sales organization — a team of passionate professionals connecting broadcasters, brands, and agencies across every platform and market size.
Our independence gives us the freedom to innovate, to collaborate without boundaries, and to focus on one thing above all: our clients’ success.
We don’t just represent media — we represent people, ideas, and partnerships that drive measurable results and lasting value.
OUR FOUNDATION
Built on Experience.Strengthened by Integrity.
Gen Media Partners is an integrated sales and marketing organization built from some of the most respected names in media representation.
Over time, industry-leading brands — including McGavren Guild Media, Local Focus Radio, Regional Reps, Tacher Radio Reps, G Audio Networks, HRN Media Network, GMP Digital, MGM Outdoor, and others — have come together under the GMP umbrella. Each brought expertise, relationships, and credibility. Together, they created a unified structure with national scale and operational strength.
Today, GMP steers the strategy, operations, and growth of these divisions — combining legacy relationships with modern execution.
From Our CEO
Commitment toPartnership
At Gen Media Partners, we believe relationships drive results. In a business that changes by the day, the foundation of our success has always been the same — trust, collaboration, and the partnerships we build with every broadcaster, brand, and agency we serve.
Our growth depends on maintaining those relationships — not just winning new ones. Retention is growth. Every client conversation is an opportunity to listen, respond, and strengthen the trust that fuels our long-term success.
And while we all have titles, every person at Gen Media Partners shares equal responsibility for our clients’ experience. When a client reaches out, they’re not just speaking to one of us — they’re speaking to all of us. That mindset of shared accountability and respect is what keeps us strong, united, and focused on what matters most: helping our partners succeed.
— Kevin Garrity
Chief Executive Officer
What Sets Us Apart
Partnership. Performance. Integrity.
Our independence allows us to move decisively and align directly with the partners we serve.
We combine national reach with local depth — bringing together radio, political, multicultural, digital, and out-of-home into coordinated campaigns that deliver measurable results.
As your national rep, Gen Media Partners is committed to driving new business growth and delivering radio-centric campaigns that turn your airtime into advertising dollars. We’re dedicated to your success, offering a wide range of tools and resources tailored to enhance your station's impact and profitability. With our expertise and strategic approach, we ensure your station connects with national advertisers, helping you thrive in an increasingly competitive market. Let us amplify your reach and unlock new revenue opportunities.